Travis Wieser

TravisWieser

Marketing & Business Systems Manager for Fire Protection & Industrial Markets

Marketing & Business Systems Manager at C-Aire Compressors with nine years across marketing operations, web platforms, B2B/B2C, and business systems. I run websites, analytics, social, advertising, trade shows, and the calculators and configurators that turn product charts into tools field techs can use.

Marketing Experience

  1. Apr 2021 to presentDresser, WI

    Marketing & Business Systems Manager - C-Aire Compressors

    • Lead marketing operations across web platforms, analytics, social, B2B/B2C, CRM, trade shows, product launches, advertising, sales literature, and creative.
    • Bridge business and technical teams. Analyze processes, gather requirements, and help ship software that reduces manual work.
    • Built and shipped calculator/configurator tools: Compressor Builder, Competitor Cross Reference, dry-system capacity, and fire-protection volume tools.
  2. Apr 2018 to Apr 2021Maiden Rock, WI

    Marketing Manager - Wieser Concrete Products, Inc.

    • Owned marketing across product promotion, market expansion, and product launches.
    • Managed website development, social, newsletters, trade shows, internet/VoIP, advertising, and video/photo editing.
  3. Jul 2017 to Dec 2017Wisconsin Dells, WI

    Marketing Coordinator - Bluegreen Vacations

    • Promoted from OPC to In-House Marketing after training; achieved multiple top-rep weeks.
    • Earned Bluegreen Club 30 award for sustained 30%+ success rate with non-owners.

Featured projects

  • Competitor Cross Reference Tool

    C-Aire

    Decodes competitor fire-protection compressor part numbers and matches them to a code-compliant C-Aire equivalent for dry-pipe and pre-action sprinkler systems.

  • Compressor Dry System Capacity Calculator

    C-Aire

    NFPA 13 driven calculator with a pipe-by-pipe volume totalizer and dry-pipe / pre-action / deluge valve air-pressure lookup. Manufacturer-chart sourced.

  • C-Aire Compressor Builder

    C-Aire

    Multi-step product configurator that emits a valid C-Aire part number with full specs, decode panel, and share/print/compare/quote actions.

Skills

  • Web Design
  • Web Development
  • Google Antigravity (IDE)
  • Claude Code
  • Codex
  • VS Code
  • Search Engine Optimization (SEO)
  • Google Ads
  • Zapier
  • Business Systems Analyst
  • Microsoft Power BI
  • GlobalShop
  • Cobra Controls
  • Generative AI
  • Metricool
  • B2C Marketing
  • Project Management
  • Salesforce.com
  • Marketing Management
  • Website Management
  • B2B Marketing
  • Digital Marketing
  • Web Design
  • Web Development
  • Google Antigravity (IDE)
  • Claude Code
  • Codex
  • VS Code
  • Search Engine Optimization (SEO)
  • Google Ads
  • Zapier
  • Business Systems Analyst
  • Microsoft Power BI
  • GlobalShop
  • Cobra Controls
  • Generative AI
  • Metricool
  • B2C Marketing
  • Project Management
  • Salesforce.com
  • Marketing Management
  • Website Management
  • B2B Marketing
  • Digital Marketing
  • Web Design
  • Web Development
  • SEO
  • Google Ads
  • Zapier
  • Business Systems Analyst
  • Microsoft Power BI
  • GlobalShop
  • Cobra Controls
  • Generative AI
  • Claude Code
  • Codex
  • VS Code
  • Google Antigravity (IDE)
  • Salesforce
  • Marketing Management
  • Website Management
  • B2B Marketing
  • B2C Marketing
  • Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Trade Show Management
  • Event Planning
  • Adobe Creative Cloud
  • Canva
  • Google Analytics
  • Marketing Strategy
  • Keyword Research
  • Copywriting
  • Print Advertising
  • E-commerce
  • Project Management