Travis WieserPortfolio · 2026

Travis Wieser

Marketing & Business Systems Manager · Fire Protection & Industrial Markets

Marketing & Business Systems Manager at C-Aire Compressors with nine years across marketing operations, web platforms, B2B/B2C, and the business-systems plumbing that makes campaigns measurable. I run websites, analytics, social, advertising, trade shows, and the in-product calculators & configurators that ship alongside the marketing surface — turning charts and tribal knowledge into tools field techs actually use.

Experience

  1. Apr 2021 — presentDresser, WI

    Marketing & Business Systems ManagerC-Aire Compressors

    • Lead marketing operations end-to-end: web platform, analytics, social, B2B/B2C, CRM, trade shows, product launches, advertising, sales literature, creative.
    • Liaison between business and technical teams as Business Systems Manager — analyze processes, gather requirements, ship software solutions that streamline operations.
    • Shipped in-product calculator/configurator slate: Compressor Builder, Competitor Cross-Reference, dry-system capacity, fire-protection volume tools.
  2. Apr 2018 — Apr 2021Maiden Rock, WI

    Marketing ManagerWieser Concrete Products, Inc.

    • Owned marketing function across product promotion, market expansion, and product launches.
    • Ran website development, social, newsletters, trade shows, internet/VoIP, advertising, and video/photo editing.
  3. Jul 2017 — Dec 2017Wisconsin Dells, WI

    Marketing CoordinatorBluegreen Vacations

    • Promoted from OPC to In-House Marketing after training; multiple top-rep weeks.
    • Earned Bluegreen Club 30 award for sustained 30%+ success rate with non-owners.

Featured projects

  • Competitor Cross-Reference Tool

    2025 · C-Aire

    Decodes competitor fire-protection compressor part numbers and matches a code-compliant C-Aire equivalent for dry-pipe and pre-action sprinkler systems.

  • Compressor Dry System Capacity Calculator

    2025 · C-Aire

    NFPA 13–driven calculator with a pipe-by-pipe volume totalizer and a dry-pipe / pre-action / deluge valve air-pressure lookup. Manufacturer-chart sourced.

  • C-Aire Compressor Builder

    2024 · C-Aire

    Multi-step product configurator that emits a valid C-Aire part number with full specs, decode panel, and share/print/compare/quote actions.

Skills

  • Web Design
  • Web Development
  • Google Antigravity (IDE)
  • Claude Code
  • Search Engine Optimization (SEO)
  • Google Ads
  • Zapier
  • Business Systems Analyst
  • Microsoft Power BI
  • GlobalShop
  • Cobra Controls
  • Generative AI
  • Metricool
  • Jira
  • Trello
  • Atlassian Suite
  • B2C Marketing
  • Project Management
  • Salesforce.com
  • Marketing Management
  • Website Management
  • B2B Marketing
  • Digital Marketing
  • Web Design
  • Web Development
  • Google Antigravity (IDE)
  • Claude Code
  • Search Engine Optimization (SEO)
  • Google Ads
  • Zapier
  • Business Systems Analyst
  • Microsoft Power BI
  • GlobalShop
  • Cobra Controls
  • Generative AI
  • Metricool
  • Jira
  • Trello
  • Atlassian Suite
  • B2C Marketing
  • Project Management
  • Salesforce.com
  • Marketing Management
  • Website Management
  • B2B Marketing
  • Digital Marketing
  • Web Design
  • Web Development
  • SEO
  • Google Ads
  • Zapier
  • Business Systems Analyst
  • Microsoft Power BI
  • GlobalShop
  • Cobra Controls
  • Generative AI
  • Claude Code
  • Google Antigravity (IDE)
  • Salesforce
  • Marketing Management
  • Website Management
  • B2B Marketing
  • B2C Marketing
  • Digital Marketing
  • Email Marketing
  • Social Media Marketing
  • Trade Show Management
  • Event Planning
  • Adobe Creative Cloud
  • Canva
  • Google Analytics
  • Marketing Strategy
  • Keyword Research
  • Copywriting
  • Print Advertising
  • E-commerce
  • Microsoft Office
  • Excel · Word · PowerPoint
  • Project Management
  • Atlassian Suite · Jira · Trello