Travis WieserPortfolio · 2026
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Career

Nine years in marketing.

Marketing & Business Systems Manager at C-Aire Compressors — fire protection & industrial markets. Websites, analytics, B2B/B2C, trade shows, and the business-systems plumbing that makes it all measurable.

Role
Marketing & Business Systems Mgr.
Company
C-Aire Compressors
Markets
Fire protection & industrial
Based
Maplewood, MN
Status
Open to FT, contract, fractional

Over the past nine years, I’ve developed a profound passion for marketing. Through managing every layer of marketing operations — websites, social media, copywriting, advertising, newsletters, trade shows — I’ve acquired the kind of practical fluency that only comes from running the work, not just supervising it.

What drives the work

Staying at the forefront of marketing trends is a priority for me. I dedicate considerable time to educational resources to gain insight into the ever-evolving marketing landscape. As Marketing Manager for two small businesses, I’ve driven significant growth in website traffic and social engagement through strategic SEO, keyword research, blogging, email marketing, and other effective channels.

I firmly believe in the power of hands-on experience. What captivates me about this field is the constant change and adaptation it requires — the career stays dynamic and challenging, continually pushing me to set and achieve higher goals.

Trajectory

  1. Apr 2021 — present

    C-Aire Compressors

    Marketing & Business Systems ManagerDresser, WI · On-site · Full-time

    Lead marketing operations end-to-end: website development & management, marketing & sales analytics, social platforms, B2B/B2C marketing, CRM, trade shows, new product launches, email/mail campaigns, video & photo production, advertising, sales literature, creative design, and digital marketing. As Business Systems Manager, I serve as the liaison between business and technical teams — analyzing processes, identifying improvements, gathering requirements, and shipping software solutions that streamline operations and align systems with the org’s goals.

  2. Apr 2018 — Apr 2021

    Wieser Concrete Products, Inc.

    Marketing ManagerMaiden Rock, WI · Full-time

    Owned the marketing function across product promotion, market expansion, and product launches. Ran website development, social presence, newsletters, trade shows, company events, internet/VoIP technology, advertising campaigns, and video/photo editing — the full operational stack of a manufacturer’s marketing org.

  3. Jul 2017 — Dec 2017

    Bluegreen Vacations

    Marketing CoordinatorWisconsin Dells, WI

    Promoted from OPC to In-House Marketing after the training period. Top representative in my department multiple times; earned the Bluegreen Club 30 award for sustained 30%+ success with non-owners. Department was terminated nationwide in a corporate downsizing.

  4. May 2016 — Sep 2016

    Wieser Brothers General Contractor

    Construction SpecialistLa Crescent, MN · Seasonal

    A summer on a general-contractor crew between school years — teamwork, time management, and the kind of jobsite literacy that still informs how I design field-tech interfaces today.

  5. Mar 2015 — Dec 2015

    United Concrete Products, Inc.

    Precaster / Team LeaderWallingford, CT · Full-time

    Led a precast concrete production crew. Training, teamwork, and shop-floor leadership — the production side of the trade I’d eventually market.

  6. Jun 2006 — Sep 2014

    Wieser Concrete Products, Inc.

    Precaster / Team LeaderPortage, WI · Seasonal

    Eight summers (and a couple winters) on the precast floor — the foundation under everything else. Training, leadership, time on tools.

Capabilities

Marketing operations

  • B2B & B2C marketing
  • Marketing strategy & management
  • Email · social · paid · print
  • Trade-show & event planning
  • Copywriting · creative design

Web & content

  • Web design · web development
  • Next.js · React · WordPress
  • Website management · SEO
  • Keyword research · Google Ads
  • Editorial content systems

Business systems

  • Business Systems Analyst
  • GlobalShop · Cobra Controls
  • Salesforce · CRM workflows
  • Microsoft Power BI · Excel
  • Zapier · process automation

AI & tooling

  • Claude Code · Generative AI
  • Google Antigravity (IDE)
  • Adobe Creative Cloud · Canva
  • Atlassian Suite · Jira · Trello
  • Project & time management

Featured projects

  1. Jun — Jul 2025C-Aire Compressors

    Competitor Cross-Reference Tool

    Identifies the right C-Aire fire-protection compressor against a competitor model number for dry pipe and pre-action sprinkler systems. Quiet, code-compliant, and structured around a real spec library.

  2. Jan — Feb 2025C-Aire Compressors

    Compressor Dry System Capacity Calculator

    Three coordinated tools: a system-pressure-and-volume capacity calculator, a fire-sprinkler system volume calculator (pipe-by-pipe), and a dry-pipe / pre-action / deluge valve air-pressure lookup. Built around NFPA 13 — every coefficient, chart, and curve cites its source.

Education & certifications

University of Wisconsin–Platteville

2011 — 2015
  • Civil Engineering & Building Construction Management
  • Relevant marketing coursework: Business Administration, Leadership & Management, Computer Applications, Global Business, Mass Communications, Financial Accounting, Creative Design.

Wisconsin Dells High School

2007 — 2011
  • Hockey · Golf · Marching Band · Cross Country · AP Calculus

Emporia Certified Expert

Mar 2025 — Mar 2027
  • Emporia Research

Gartner Peer Ambassador

Apr 2023 — present
  • Gartner Peer Community

Industries served

Currently

Shipping

Marketing operations and the in-product calculator/configurator slate at C-Aire — fire-protection lookups, dry-system capacity, the Compressor Builder, and the Competitor Cross-Reference.

Open to

Full-time roles, fractional design-engineering retainers, and one-off configurator builds for manufacturers and trade businesses.

Get in touch

traviswieser@gmail.com — I read everything that isn’t obviously bulk.