Travis Wieser
Career

Marketing and business systems.

My role at C-Aire Compressors covers marketing and business systems. The company serves the fire protection and industrial markets, and my work includes websites, CRM, analytics, content, advertising, sales tools, and process improvements.

Discuss a role or project
Travis Wieser
Travis WieserMarketingBusiness SystemsWebsite Developer

Before moving into marketing, I worked in manufacturing and construction. That background helps me understand the products, the people using them, and the systems behind the sale.

How I work

Understanding how the product works, how customers buy it, and how the team handles the work internally helps me make better marketing decisions.

I use websites, data, automation, and custom tools to make information easier to find and reduce repetitive work.

Experience

  1. Apr 2021 to presentMarketing & Business Systems ManagerDresser, WI · On-site · Full-time

    C-Aire Compressors

    Marketing & Business Systems Manager

    In my current role, I manage C-Aire's marketing across its websites, analytics, CRM, trade shows, product launches, email, advertising, sales literature, and creative work. The role also includes gathering requirements and helping develop internal and customer-facing tools that reduce manual work.

  2. Apr 2018 to Apr 2021Marketing ManagerMaiden Rock, WI · Full-time

    Wieser Concrete Products, Inc.

    Marketing Manager

    While at Wieser Concrete, I managed marketing for a precast concrete manufacturer, including product promotion, market expansion, website development, social media, newsletters, trade shows, company events, advertising, internet and VoIP projects, and photo and video work.

  3. Jul 2017 to Dec 2017Marketing CoordinatorWisconsin Dells, WI

    Bluegreen Vacations

    Marketing Coordinator

    After starting as an OPC, I was promoted to In-House Marketing. During that role, I led the department in performance several times and earned the Bluegreen Club 30 award for maintaining a 30% or higher success rate with non-owners. The department later closed during a company-wide restructuring.

  4. May 2016 to Sep 2016Construction SpecialistLa Crescent, MN · Seasonal

    Wieser Brothers General Contractor

    Construction Specialist

    Between school years, I worked on a general contracting crew. The experience gave me a better understanding of jobsites and the people who use the products and materials I now market.

  5. Mar 2015 to Dec 2015Precaster / Team LeaderWallingford, CT · Full-time

    United Concrete Products, Inc.

    Precaster / Team Leader

    At United Concrete Products, I led a precast concrete production crew and helped train employees. The role gave me hands-on experience with production, scheduling, teamwork, and quality.

  6. Jun 2006 to Sep 2014Precaster / Team LeaderPortage, WI · Seasonal

    Wieser Concrete Products, Inc.

    Precaster / Team Leader

    Over eight summers and two winters, I worked in precast production and eventually served as a team leader. That experience shaped how I approach manufacturing, safety, and process improvement.

Capabilities

Marketing operations

  • B2B & B2C marketing
  • Marketing strategy & management
  • Email, social, paid, and print
  • Trade-show & event planning
  • Copywriting and creative design

Web & content

  • Web design and development
  • Next.js, React, and WordPress
  • Website management and SEO
  • Keyword research and Google Ads
  • Editorial content systems

Business systems

  • Business Systems Analyst
  • GlobalShop · Cobra Controls
  • Salesforce · CRM workflows
  • Microsoft Power BI and Excel
  • Zapier and process automation

AI & tooling

  • Claude Code · Generative AI
  • Google Antigravity (IDE)
  • Adobe Creative Cloud and Canva
  • Atlassian, Jira, and Trello
  • Project and time management

Education and certifications

2011 to 2015

University of Wisconsin-Platteville

Civil Engineering & Building Construction Management

Relevant coursework included business administration, leadership and management, computer applications, global business, mass communications, financial accounting, and creative design.

2007 to 2011

Wisconsin Dells High School

Hockey · Golf · Marching Band · Cross Country · AP Calculus

Mar 2025 to Mar 2027

Emporia Certified Expert

Emporia Research

Apr 2023 to present

Gartner Peer Ambassador

Gartner Peer Community

Industries served

  • Industrial compressed air OEMs
  • Fire-protection contractors
  • Precast concrete & manufacturing
  • Field-service technicians
  • Spec-driven manufacturers
  • Trade businesses (B2B & B2C)

Current work

At C-Aire

Current work at C-Aire includes marketing operations and continued development of its online calculators and configurators, including fire protection sizing tools, the Compressor Builder, and the Competitor Cross Reference.

Freelance work

Through Wieser Websites, I take on website builds, website audits, and custom web tools for manufacturers, contractors, service companies, and other small businesses.

Contact

Use the contact page to share a project or book a meeting.