Travis Wieser
Career

Nine years in marketing.

Marketing & Business Systems Manager at C-Aire Compressors, serving fire-protection and industrial markets. I build websites, analytics loops, and business-system plumbing that make the work visible and easier to trust.

Talk through a role or project
Travis Wieser
Travis WieserMarketing
Business Systems
Website Developer

My career lives where marketing, operations, and software meet. A campaign needs better data, a sales team needs a cleaner workflow, and a product chart is sitting there asking to become a tool.

What drives the work

I keep learning because the channels change fast, and pretending otherwise gets expensive. SEO, analytics, email, paid search, publishing systems, and social only matter when they point at a real business outcome.

Useful work starts with fluency: product, process, customer, system. When those pieces line up, the website, calculator, CRM, and sales sheet stop arguing with each other.

Trajectory

  1. Apr 2021 to presentDresser, WI · On-site · Full-time

    C-Aire Compressors

    Marketing & Business Systems Manager

    Run marketing operations across web platforms, analytics, CRM, trade shows, product launches, email, advertising, literature, creative, and digital campaigns. As Business Systems Manager, I translate business problems into technical requirements, then help ship tools that remove manual work instead of creating another spreadsheet to babysit.

  2. Apr 2018 to Apr 2021Maiden Rock, WI · Full-time

    Wieser Concrete Products, Inc.

    Marketing Manager

    Owned marketing for a manufacturer with real products, real lead times, and real customers. Managed product promotion, market expansion, web development, social, newsletters, trade shows, company events, internet and VoIP technology, advertising, and video/photo editing.

  3. Jul 2017 to Dec 2017Wisconsin Dells, WI

    Bluegreen Vacations

    Marketing Coordinator

    Promoted from OPC to In-House Marketing after training. Led the department multiple times as top representative and earned the Bluegreen Club 30 award for sustained 30%+ success with non-owners. The department was later closed nationwide during corporate downsizing.

  4. May 2016 to Sep 2016La Crescent, MN · Seasonal

    Wieser Brothers General Contractor

    Construction Specialist

    Spent a summer on a general-contractor crew between school years. It sharpened jobsite literacy I still use when designing for field techs and people working outside ideal office conditions.

  5. Mar 2015 to Dec 2015Wallingford, CT · Full-time

    United Concrete Products, Inc.

    Precaster / Team Leader

    Led a precast concrete production crew. Training, teamwork, and shop-floor leadership gave me the production-side context I still lean on when marketing trade products.

  6. Jun 2006 to Sep 2014Portage, WI · Seasonal

    Wieser Concrete Products, Inc.

    Precaster / Team Leader

    Eight summers and a couple winters on the precast floor. Training, leadership, time on tools, and a permanent respect for anything heavy enough to expose a bad plan quickly.

Capabilities

Marketing operations

  • B2B & B2C marketing
  • Marketing strategy & management
  • Email · social · paid · print
  • Trade-show & event planning
  • Copywriting · creative design

Web & content

  • Web design · web development
  • Next.js · React · WordPress
  • Website management · SEO
  • Keyword research · Google Ads
  • Editorial content systems

Business systems

  • Business Systems Analyst
  • GlobalShop · Cobra Controls
  • Salesforce · CRM workflows
  • Microsoft Power BI · Excel
  • Zapier · process automation

AI & tooling

  • Claude Code · Generative AI
  • Google Antigravity (IDE)
  • Adobe Creative Cloud · Canva
  • Atlassian Suite · Jira · Trello
  • Project & time management

Education & certifications

2011 to 2015

University of Wisconsin-Platteville

Civil Engineering & Building Construction Management

Relevant marketing coursework: Business Administration, Leadership & Management, Computer Applications, Global Business, Mass Communications, Financial Accounting, Creative Design.

2007 to 2011

Wisconsin Dells High School

Hockey · Golf · Marching Band · Cross Country · AP Calculus

Mar 2025 to Mar 2027

Emporia Certified Expert

Emporia Research

Apr 2023 to present

Gartner Peer Ambassador

Gartner Peer Community

Industries served

  • Industrial compressed air OEMs
  • Fire-protection contractors
  • Precast concrete & manufacturing
  • Field-service technicians
  • Spec-driven manufacturers
  • Trade businesses (B2B & B2C)

Currently

Shipping

Marketing operations plus the C-Aire calculator/configurator slate: fire-protection lookups, dry-system capacity, the Compressor Builder, and the Competitor Cross Reference.

Open to

Freelance website projects, practical web tools, audits, and focused configurator builds for manufacturers and trade businesses that need the answer to be right.

Get in touch

Head to the contact page to book a slot or bring the project context.